Although social media marketing has a very low cost barrier to entry, it requires regular maintenance and interaction to be effective. While channels like offline advertising can be managed remotely at irregular intervals, sites like Facebook, Instagram, and Twitter all require constant engagement.
The high level of activity required to successfully manage social media may explain our survey results: A third of e-commerce businesses surveyed said Color Correction Service social media is more difficult to manage than any other marketing channel. 38% of businesses that made between $5,000,001 and $10,000,000 said social media caused them the most problems in 2018. This number increased for companies earning between $10,000,001 and $20,000,000: 60% gave similar reports.