Starting a business is tough .
An entrepreneur who decides to launch a business must face aggressive and determined competitors, consumers tired of being overrun by too many advertisements, and a limited or zero marketing budget.
Still, capturing the attention of consumers is imperative. How to do?
An effective strategy is that of guerrilla marketing. This innovative, aggressive and extremely effective marketing strategy allows any business to compete on an equal footing with other players in the industry.
Any small business can harness the power of a guerrilla marketing campaign to grab the attention of its customers and increase sales.
But what exactly is guerrilla marketing?
This article will explain what guerrilla Photo Editing Services marketing is, present you with examples to take inspiration from, and give you everything you need to know to start using this strategy.
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Guerrilla marketing: definition
Guerrilla marketing, also known as street marketing or unconventional marketing, uses unconventional strategies to attract the attention of consumers and create interest in their product or brand. It is an overwhelming, provocative and memorable marketing strategy .
Drew Neisser, CEO of Renegade Marketing , said : " It's not guerrilla if it's not in the news."
This street marketing strategy gets its name from the original Spanish term which refers to the form of armed conflict in which one opponent is too weak to prevail or support the other's attack. Guerrilla refers to erratic tactics used by an independent group to fight a larger and more capable force.
An effective guerrilla marketing campaign surprises consumers and triggers emotional reactions.
This is the essence of guerrilla marketing.
Strong emotions lead people to take action, tell their friends and get involved in the campaign in some way. As a result, the campaign message spreads everywhere.
Ideally, these emotions will be shock, surprise, pleasure, curiosity and admiration.
The use of the word “guerilla” to describe these marketing styles was popularized by advertising expert Jay Conrad Levinson in the book Guerrilla Marketing.