More than a quarter of small businesses with revenue under $500,000 said offline advertising was the hardest channel to manage. According to Sage Advice , the top challenges businesses face when it comes to managing social media are consistency, content creation, and time management. Difficult for some, easier for others Although many companies reported significant challenges with managing social media, a growing number told them it was the easiest channel to manage: 42% of e-commerce businesses said social media is the easiest marketing channel to manage.
This is almost 10% more than those who Real Estate Photo Editing said it was the most difficult. Three-quarters of all respondents said social media is either the easiest or hardest channel to manage. Whether positive or negative, companies reported strong experiences with social media management. There was very little middle ground left for those who didn't fall into this social media management polarity. 26% of businesses said email marketing was the second easiest channel to report.